Our challenge: To communicate the sponsorship activities of Ashfords and the benefits this brings to the Exeter Chiefs rugby players and team.
Our creative approach: To produce a short engaging video that would include the players who have been sponsored by Ashfords using a mix of interviews and training footage. They all speak very eloquently about the necessity of and benefits to the players, team and community that sponsorship brings. With the continued national success of the Exeter Chiefs it was important to hear about the sense of community and commitment to the local area and business.
Our impact: The video is one of series for Ashfords as they continue to use this medium creatively and successfully for a wide range of communication activities
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