Online Video is taking the marketing world by storm. Everyone is using video or chasing to catch up. Here's just a few research facts to get your marketing ideas buzzing1
Boosting SEO ranking
Google owns YouTube, and the search engine gives well-optimized video content the same authority as written text. The higher the authority of your video, the better it will rank in Google search results. Video tags can also be indexed and are just another piece of meta-data, or searchable data used to assign relevance to search results and determine the influence and overall ranking of your video.
Your website has more influence and vistors spend longer on it
Landing pages with video lead to 800% more conversion (FunnelScience). In fact, 88% of visitors stay longer on a site with prominent video displayed (MistMedia).
Business execs prefer watching video, too. Specifically, 59% of senior executives prefer video over text (WeCapture), 75% of executives watch videos while working (Forbes), and 65% navigate over to a site after viewing a related YouTube video
Diode Digital found that video promotion is 600% more effective than print and direct mail combined. They also found that, before reading any text, 60% of site visitors will watch a video if available.
Viewers remember videos better, too. Online Publishers Association observed way back in 2007 that 80% of viewers recall a video ad they have seen in the past 30 days. 26% of viewers then look for more info about the product, 22% visit the product site, 15% visit the brand site, and 12% make the purchase.
On average, the engagement rate for rich media ads is 16.85%, in comparison to 2.14% for standard banners and 1.62% for mobile.
Online retailer Living Direct found that videos boosted conversion as well as increasing time on site by 9%.
Internet Retailer, 2010
According to Retail Touchpoints, the Step2 Company found that shoppers who viewed video were 174% more likely to purchase than viewers who did not.
Retail Touchpoints Channel Innovation Awards, 2012
Millennials : 18 - 35 year old customer
ReelSEO highlighted a study conducted by The Intelligence Group, which found that millennials (those ranging from 14-18 and 19-24) now use YouTube as or more frequently than Facebook.
Nearly 1 in 3 millennials purchased a product as a result of watching a tutorial or how-to video about it (Google)
Over half of 25-54 year olds share video online.
and Millennials have also become increasingly dependent on YouTube as a go-to resource for visual “how-to” videos, the fifth most watched online content according to the New York Times study.
Businesses using video can increase results and market share
Marketers who use video in email cite increased clickthrough rates, increased time spent reading the email, increased sharing and forwarding, increased conversion rates, and increased dollars generated as the top benefits.
77% of all tablet users watch video on their device at least once a month. This will increase to 87% in 2018.
Globally, video will represent 79% of all traffic by 2018.
90% of consumers watch online video.
We're swamped by extraordinary numbers when it comes to the measuring of online video: over 1 billion people people watch it; over 300 hours are uploaded every minute and millions of views are gathered by the latest video sensation.
Call Wide Eye now and see just how easily you can use video to power-up your marketing