WebVideo in Devon and Search Engine Optimisation
In just a few short years we have arrived in a world where webvideo has grown from a small, techy, science fiction hope for the future to a giant mainstream media format. When Wide Eye was founded in 2000 we were evangelising online video to Devon businesses when many people were still wondering just how long this ‘inter-web’ thingy was going to last!
Now, Devon webvideo has come of age and many of the county’s business people were among the early adopters who saw online video as a fantastically powerful and affordable tool to promote their brand, advertise their services and products, to train their staff or to engage new customers.
When across the UK local government offices were still bumbling through with old media, leaflets and printed documents Devon County Council broke new ground with webvideo, saving money and rapidly expanding its coverage. Regional organisations such as Government Office SW also have used Wide Eye to produce web-video to communicate far wider than they ever could do with traditional media. SMEs such as estate agents and law firms in Devon, through to specialised manufacturers such as Ideal Lifts have embraced the medium. And why wouldn’t they?
Apart from the immense possibilities of webvideo to deliver fantastically engaging content, education and entertainment it also boosts Search Engine Optimisation. With YouTube the 2nd most used search engine in the world and its owners; Google, listing relevant video results high in any search, any Devon business is missing a trick if it isn’t capitalising on web video.
MAXIMISING YOUR GOOGLE RESULT
For example if you love visiting fashion websites you may search Google for ‘Catwalk’. In addition to the text results there are videos listed on the front page, and there is a great opportunity to get your video high in the results which (at time of writing) are for ‘catwalk’ a thousandth of the number of text results. For more precise searches your results get even better.
We used to be impressed if a website had an animated graphic or some nice photos, but these days customers are looking for really engaging content to make them stay longer than just a few seconds on your site.
Web-Video could be just what you need to superglue visitors to your site.
