WideEye

SW Business TV Launch

Wide Eye — Thu, 03 May 2012 11:27:37 +0000

We’re very excited about our newly launched South West Business TV – a website and channel giving real business stories on video. On the site www.swbusinesstv.com over the coming months you will be able to view a range of video programmes with real business people telling it like it is. Each programme will feature a particular theme and we will talk to a diverse variety of businesses and organisations to get their clear views and experiences to share with you.

The first programme is focussing on Renewable Energy and we have gathered together a number of business people all with expertise in this area, giving important and useful advice aimed at SMEs. On the site we’ve also included the uncut interviews from our experts, offering further indepth information.

So let us know what you think and if you have a story that would be of interest to other business people across the South West or if there is a subject you would like us to cover, please get in touch.

You can view ‘Renewable Energy; The Business Story’ here

3D Technical Illustration

Wide Eye — Thu, 09 Feb 2012 13:55:32 +0000

For many businesses, high quality, technical illustrations are essential. Sometimes they may be of a product or sometimes they may be illustrating a process or even complex components. At Wide Eye we boast experience in producing highly technical ‘exploded’ illustrations of hi-tech electronics for the Ministry of Defence and others.

But if you have a product in production or even at the drawing board stage we can produce a photo realistic model for you and even place it into a scene/setting. Take a look at this recent illustration to see an example of the quality of both the model making and the Photoshop work.

Online Video Making Massive Impact

Wide Eye — Tue, 17 Jan 2012 10:26:06 +0000

I’ve pulled together some great statistics supporting what we already know about the effectiveness of using online video in business. We know from our clients it can make a huge improvement to SEO and these stats show it can improve SEO by 53x and that video results appear in 70% of the the top 100 listings! As Google owns YouTube it’s vital to have good quality video content on your site to ensure you’re giving your business the best opportunity of ranking highly in searches.

We also know from our clients that online video increases sales and these stats show that by having online video, click through rates and sales opportunities massively increase. Plus 80% of business people are watching more video and 59% of senior executives are more interested in watching video rather than reading website copy.

So online video continues to have a huge impact on businesses and their success and we’re looking forward to an even bigger impact in 2012….

Online Video Statistics

Video increases the chance of a front page Google ranking by 53x.
Forrester, January 2010.

A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research.
Forrester, January 2009

Video results appear in about 70% of the top 100 listings, the type of content most often displayed in universal or blended search results. Marketingweek, 2011.

Visitors who view product videos are 85% more likely to buy than visitors who do not.
Internet Retailer, April 2010.

Video in email marketing has increased click through rates by over 96%.
Implix, 2010

Simple video merchandising videos can nearly double the impact of eCommerce.
Invodo Video Research, February 2010.

59% of Senior Executives prefer to watch video instead of reading.
Forbes Insight, December 2010.

80% of executives are watching more online video today than they were a year ago.
Forbes Insight, December 2010.

50% of manufacturers surveyed have established a YouTube presence for brand-building and connecting directly with consumers.
Industrial Marketing Today, 2011

Rich media ads containing video drive success four times more than flash animation.
DoubleClick, June 2009.

Viral Kicks

Wide Eye — Fri, 13 Jan 2012 14:27:44 +0000

An entertaining viral from David Beckham, with a little bit of movie magic for help. The ‘subtle’ product placement and some off screen chatter add to the ‘authenticity’ of the video. If only he always kicked like that….

Viral Rocks

Wide Eye — Thu, 12 Jan 2012 11:48:27 +0000

As this viral starts you might think, ‘not another robot war’! Then we hear the music and who can resist these soul hamsters as they dance to the party rock anthem? Fantastic 3D CGI animations and motion graphics that keep us entertained and remembering the brand. And I defy you not to tap your toes, at least!

A Wonderful World of Viral

Wide Eye — Wed, 11 Jan 2012 13:25:25 +0000

David Attenborough’s calming and authoritative voice coupled with the truly amazing and unique footage of life on our planet really gives an uplifting and updated interpretation to ‘It’s a Wonderful World”. Sit back, play on full screen and enjoy……

Viral Extreme

Wide Eye — Tue, 10 Jan 2012 16:52:57 +0000

This trailer for a film about extreme snowboarding and the near death adventures of the snowboarders make it compelling watching. The beautiful cinematography and completely mad mountain experiences will make you gasp. There’s also branded content in there but you probably won’t mind….
clever.

May the Viral Force be with you

Wide Eye — Mon, 09 Jan 2012 14:17:11 +0000

You’ve probably already seen this as it’s been viewed over 48m times but I wanted to share it because I love the storytelling, the little subtle shrugs and movements from the characters and the perfect editing that all make it into a really entertaining and very successful video for the brand.

Viral Refreshment

Wide Eye — Fri, 06 Jan 2012 11:42:25 +0000

I love this viral because it’s a simple idea, beautifully executed that everyone seems to be be able to relate to (of course it’s exactly like my wardrobe)!

Greenest and cheapest campaign?

Wide Eye — Thu, 05 Jan 2012 12:24:26 +0000

This viral video from the WWF in Hungary is a great example of a really effective ad campaign on a tiny budget. By being very creative and using only 1 leaflet and 2 people dressed as pandas (!?) huge reach was gained through the use of online video.