At Wide Eye we get to work on an amazing range of subjects from business matters to dementia care and now we have just completed a project concerned with acute malnutrition in the third world, for Save The Children and software specialists MSM Software Solved.
Community Management of Acute Malnutrition or CMAM (pronounced see-mam) is a vital system of treatments and facilities that supply instant highly therapeutic foods to starving children and families in some of the world’s poorest locations.
It’s an amazing initiative, run by many agencies, governments and the UN. However its management, analysis and co-ordination is complex and difficult.
Save the Children and MSM have developed a powerful integrated piece of software to allow easy, fast, coordinated and accurate recording and analysis of CMAM in action around the world, at the frontline and in head offices.
We were commissioned to create a fast moving animation to explain the key concepts and facilities of this powerful new software app.
This animation needed to be serious in tone but deliver the practical information and ‘usps’ to the professionals working within the UN, partner agencies, governments and frontline charities.
It was important to strike the right tone for the film and we developed a style for the animation that could portray complex international systems as well as individual workers experiences, clearly and appropriately. All the illustrations, animation, graphics and music were bespoke to the project. Save The Children and MSM Software Solved are delighted with the video and we are thrilled to have created a piece of work with such potential for so vital a cause.