Wide Eye has been flying high with a very different animated promotion film this month.
Corporate video often has many messages to deliver, but this 3D animation for Technical Materials Specialists EFI was all about simply intriguing delegates at the Paris Air Show to find out more about their remarkable products.
The Paris Air Show is the epicentre of one of the worlds biggest industries; Aerospace.
Since 1909 (believe it or not) the show has hosted the movers and the shakers, the planes, the dreams, the materials and the technologies that shape our future travel.
Arguably, that in turn shapes how we see the world and the world communities interact.
In recent years the show has attracted over 360 thousand visitors (professionals and public) from over 80 countries.
Behind all the headline-grabbing new planes there is of course, remarkable business being done as the cutting edge of aerospace technology constantly raises the bar of performance, through hundreds of specialist organisations.
Wide Eye’s client EFI is an award-winning specialist in technical materials such as; Refractory and controlled thermal expansion alloys, to name but two!
The fantastically sophisticated metals they deal with are fundamental to many of the products we take for granted in our modern life, ranging from planes and trains to circuit boards, wind turbines and even Formula One race helmets.
The brief EFI gave Wide Eye was to create an attention-getter to run on the screens on their exhibition stand at the show. We had free-rein to use live footage, commercial photography, effects, data, motion graphics or whatever we wished or thought appropriate. EFI wanted something that could work with and without sound, that would loop easily, that could attract and engage a constantly passing audience and that was appropriate to their industry.
They specifically wanted something that would create intrigue rather than deliver lots of information, as the stand and all the supporting documentation was information-heavy. The film simply needed to catch the eye and get the average highly technically aware delegate at the show to be interested and to stop and talk.
Wide Eye have delivered an uber-cool, high-tech, 3D animation that brings to life a set of icons that EFI use to show the range of products their materials are used for. The animation hints at the age-old use of crucibles, the working and the forming of metals. The film elegantly develops from showing the mysterious fluid metal moving through unidentifiable channels until a number of products are revealed along with some very simple key messages. The film ends in a reflection of how it started so that it feels continuous as it loops on screen.
EFI are delighted with the video animation and it worked brilliantly at the Paris Air Show, with delegates stopping to look and asking the EFI staff about their products and services.