We know that video works for companies that want their business to grow. And there are loads of case studies and stories about video success. But if you like facts and figures, here are some statistics to mull over.
Enterprise search provide Attivio found that pages with video attracted 2-3x as many monthly visitors, doubled time on site, and achieved a 157% increase in organic traffic from search engines. (MarketingSherpa, December 2011)
More than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase. (MarketingCharts.com, 2012)
Professionally produced video optimized for eCommerce outperforms user-generated video by 30%. (Comscore, 2012)
Video results appear in about 70% of the top 100 listings, the type of content most often displayed in universal or blended search results. (Marketingweek, 2011)
Blog posts incorporating video attract 3 times as many inbound links as blog posts without video. (SEOmoz October 2009).
When marketers used the word “video” in an email subject line, open rates rose 7% to 13% (Experian 2012 Digital Marketer: Benchmark and Trend Report)
Video in email marketing has increased click through rates by over 96%. (Implix, 2010)
In tests, marketing automation provider Eloqua found that video in an introductory email campaign led to a 75% reduction in subscriber opt-outs. (Eloqua, 2010)
Video increases the chance of a front page Google ranking by 53x.
(Forrester, January 2010).
A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research. (Forrester, January 2009)
59% of Senior Executives prefer to watch video instead of reading.
(Forbes Insight, December 2010).
Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010)
Video and other multi-media product viewing options were rated more effective than any other site initiatives in an Adobe survey of almost 2,000 interactive marketers. (Adobe, May 2011)